Gianluca Zin, founder of the beauty brand Venezia 1920, based in Venice, Italy, says, “Consumers are seeking products, especially skincare, that is natural because they beloeve they are safer. More brands are replacing harsh chemicals with natural and safe ingredients.”

Zin says ‘clean’ ingredients are important, because more consumers are reading labels. “Not only do people want natural products, but they also demand ethical and sustainable manufacturing,” she explains.

Zin said Venezia 1920 uses plant-based skincare products and avoids potentially harmful ingredients.